Blockbuster
A 144-page hand-sewn publication with a double-sided, screen-printed cover in two colorways. Blockbuster archives Bollywood posters and title cards, exploring visual trends, typographic instinct, and the evolution of South Asian graphic design.
I looked at over a hundred posters, most of which I had never studied formally, despite having grown up around them. This project was a way of returning to those visuals with fresh eyes—not just as a designer, but as someone trying to make sense of their own instincts.
I started to notice patterns, moves I had made before in my own work, and began to trace a lineage between what I grew up seeing and what I now make.
This collection is a small piece of a larger thesis about memory and influence. It reminded me that paying attention—to what feels intuitive, to the past, to what often gets overlooked—is one of the most valuable tools I have as a designer.
Also, I taught myself how to coptic bind for this project, which was its own kind of joy!
