Apple
Collaborated closely with the Apple Marcom Design Team on art direction for the Fall 2024 global launch events.
The nature of this work is confidential and further details may be provided upon request.
GD T-Shirt Show
The CalArts Graphic Design T-Shirt Show is an annual tradition where design students create graphics to be screen-printed on t-shirts, and totes.
I led the art direction, design, and organization of the 2024 T-Shirt Show, “Priori-Tee Mail” — an identity inspired by the nostalgic post office ephemera.
TXTIL
TXTIL is a collaborative and experimental concept for a web project. It interweaves the structured logic of programming with the tactile traditions of textiles.
By encoding user input into a custom typeface resembling barcodes and crochet-inspired patterns, TXTIL creates a living, digital fabric that evolves with every interaction.
Broke Box
Broke Box is a speculative National Soap Box Derby League that aims to be sustainable, anti-capitalist, and accessible to everyone.
The identity is rooted in analog methods of creation—intentionally imperfect and challenging to replicate—to celebrate the handmade and evoke a unique, tactile brand experience.
Note To Self
Note To Self is a personal, self-reflective project designed as both a deck of cards and a board game to inspire creativity. It helps players make decisions and overcome creative blocks while encouraging a sense of perspective.
The end goal of this project is to serve as a reminder of the bigger picture—a nudge to take it easy.
Nike Jordan
A mock rebranding project for Nike Jordan, presented as a print and digital catalog that bridges physical and digital design spaces.
The rebrand captures the essence of a 1950s newspaper ad, using distinct shapes and colors to evoke a vintage feel with a modern twist.
Various Publications
A collaborative zine with Kari Trail exploring reader interaction. Depending on the direction you read the zine, discover two different (emotional) recipes.
Inspired by vintage Indian catalogs and bright bold colorways, the recipe guide also plays with readability, book interactivity, and fun pairings between Hindi and English typefaces.