Broke Box
Broke Box is a speculative National Soap Box Derby League that aims to be sustainable, anti-capitalist, and accessible to everyone.
The identity is rooted in analog methods of creation—intentionally imperfect and challenging to replicate—to celebrate the handmade and evoke a unique, tactile brand experience.
A stop-motion trailer crafted entirely from analog materials, featuring a collage-inspired, fragmented montage of soapbox derby cars.
All textures are hand-painted and torn frame-by-frame, resulting in a total of 300 frames.
A brand book and compilation of the rules for the Broke Box brand. Through its tactile-forward visual direction, the brand captures the raw energy of soap box derby racing.
Color is central to the identity, with a saturated primary palette reflecting the brand's energy. Each color represents a racing event location.
