SHIVANGI CHOPRA



I’m a graphic designer from India, based in Los Angeles, where I’m pursuing a BFA at the California Institute of the Arts, along with a minor in Digital Arts. I’ve previously worked with Wieden+Kennedy—and I’m currently the Graphic Design Representative at the CalArts Student Union. I’m a firm believer of the fact that design flourishes with personal connection, exploration, and trusting your gut.

PDF Portfolio available upon request.

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JORDAN CATALOG REDESIGN


IDENTITY / PRINT / WEB


Rebranding Nike through a print catalog and website walk-through for Jordan

A mock rebranding project for Nike Jordan in the form of a print and digital catalog, specific to the Jordan shoes collection. The aim of this project is to combine and explore physical and digital design-scapes.

The rebrand is focused on capturing the essence of a 50s newspaper ad through shapes and color. The print form of the catalog is designed to be a freebie catalog that includes a double-sided Jordan poster along with the product spreads. Printed on newsprint, the physical catalog combines contemporary typography to give the rebrand a modern feel.

The website walk-through showcases a more functional and more subtly inspired version of the print, using motion elements merged with the same color scheme and typography.

︎︎︎ 2023
︎︎︎ Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe After Effects
︎︎︎ California Institute of the Arts